Michael spent over a decade in the USA with General Electric and set up their world-wide Customer Experience (CX) programme. He has worked with Harley Davidson, Microsoft, FAO Schwartz, American Airlines, Hilton and Corvette. He returned to Ireland to set up Dialogue in 1994 and is Chairman of the New York Caples Awards programme. Michael has a wealth of CX experience working with both large international clients and scaling Irish companies. He currently Chairs the Inter Direct Network, an independent global agency group with USD$1 billion billings. He founded the CX Academy and CXi.ie, a leading CX insights consultancy and is a Director of the Sunday Business Post and the MII.