Conference Schedule

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  • Digital Marketing Transformation - Day 1

    October 25, 2018

  • 09:15 - 09:40

  • 09:40 - 10:15

  • 10:15 - 10.45
    After 140 years of branding and advertising, marketing is returning to its customer centric roots. This is a profound change. The brand is slowly losing its top place in the marketer’s attention span to the consumer. Driving factors are better educated consumers, increasingly fragmented product offerings, and the fact that we now have the technology to manage millions of consumer contacts individually. This is having a profound effect on marketing. This presentation will take you through the changes that are happening, and the way marketers will have to change, to remain successful in the new age of marketing.

  • 11:30 - 13:00

  • 14:00 - 14:35

  • 14:35 - 15:00
    It is very difficult to directly attribute digital media marketing to meaningful results and accurate ROI. The link between activity and tangible business results is broken. It’s often just fog! Nigel will explore how a solution was developed to show what really works and what doesn’t across digital media; with some interesting results!

  • 15:00 - 15:25
    Make your brand grow in a hyper connected age in terms of behavioral insight and expert understanding of performance marketing to more accurately target audiences and deliver the right messages at the right time on the right device.

  • 15:45 - 16:20
    With over 2,300 trained advertising personnel at Matt's leading Programmatic Training business we will find out what is in store for programmatic and how it dramatically changes our media buying strategies

  • 16:20 - 17:15
    How does digital transformation affect your consumer engagement? One of the many effects of digital transformation is a multitude of touch points with your consumers; not only when they purchase something from you, but also when they engage with your website, search for info, interact on social channels. Does it come down to optimizing the customer journey, or is there more to it? How do we strategise all of this?

  • 17:15 - 18:00
    Lands End a beloved Brand is going through a complete transformation. Colin will take us through some strategies that will be re-building the Brand, globally.

  • Digital Marketing Transformation - Day 2

    October 26, 2018

  • 09:25 - 10:00

  • 12:00 - 12:30

  • 12:30 - 13:20