10:15 - 10.45
After 140 years of branding and advertising, marketing is returning to its customer centric roots. This is a profound change. The brand is slowly losing its top place in the marketer’s attention span to the consumer. Driving factors are better educated consumers, increasingly fragmented product offerings, and the fact that we now have the technology to manage millions of consumer contacts individually. This is having a profound effect on marketing. This presentation will take you through the changes that are happening, and the way marketers will have to change, to remain successful in the new age of marketing.