About The Event

Welcome to DIGITAL MARKETING TRANSFORMATION CONFERENCE hosted by the InterDirect Network where the largest group of independent agencies gather from across the globe together with many of Spain’s National and International brands.

Our focus is to provide the latest case studies direct from brands and some of the emerging technologies from international headliners as well as some exciting new businesses.

Our programme includes strategic and tactical presentations, interactive round table discussion groups and plenty of opportunities to network with an amazing group of people.


Novotel Barcelona City Hotel

Thursday – Friday
October 25-26,2018


Getting involved with the DIGITAL MARKETING TRANSFORMATION CONFERENCE will enable you to interact with many of the top global independent agencies that have infinite knowledge of local markets. You will network and build solid business relationships with Spain’s national brands as well as the International Brands represented in this growing and vibrant European Marketplace.

For marketers and our independent agencies you will also establish key contacts with tech geniuses and media platforms who will also be represented providing invaluable insights allowing everyone to evaluate and pivot marketing strategies to keep pace with consumers buying psyche.

The transition of marketing to digital has been the forefront of all our minds. The speed of technology and the transformation of how consumer’s consumption of media continues to evolve, which means we need to ensure our digital assets are second to none.


As Brand Marketers, Agency Heads, Media Owners and Technology Enablers we all understand the need to network and develop our market space.

Our end game is the same as we all have a vested interest in playing out part in reaching and inspiring the consumers purchase from gaining their attention, driving interest, creating the desire to take action.

We all attend many conferences, so why attend this event. Unlike the large-scale events that can be very impersonal, we have deliberately focused on a unique balance to stimulate new thinking. Many Brands are challenged with the big corporate agencies and its easy to side line some of the amazing talent that recognises the true value to be highly client focused and that’s what makes the independent agencies so valuable.

Don’t be curious, take action. Whichever side you are sitting on you should be part of this event. Seats are limited…… Only 50 marketers, 45 independent agencies and 30 media & tech enablers

Register today

Over 30 digital agencies world wide attending

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Last year our tickets sold fast so don’t miss. Conference will start in

Conference Schedule

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  • Digital Marketing Transformation - Day 1

    October 25, 2018

  • 09:15 - 09:40

  • 09:40 - 10:15

  • 10:15 - 10.45
    After 140 years of branding and advertising, marketing is returning to its customer centric roots. This is a profound change. The brand is slowly losing its top place in the marketer’s attention span to the consumer. Driving factors are better educated consumers, increasingly fragmented product offerings, and the fact that we now have the technology to manage millions of consumer contacts individually. This is having a profound effect on marketing. This presentation will take you through the changes that are happening, and the way marketers will have to change, to remain successful in the new age of marketing.

  • 11:30 - 13:00

  • 14:00 - 14:35

  • 14:35 - 15:00
    It is very difficult to directly attribute digital media marketing to meaningful results and accurate ROI. The link between activity and tangible business results is broken. It’s often just fog! Nigel will explore how a solution was developed to show what really works and what doesn’t across digital media; with some interesting results!

  • 15:00 - 15:25
    Make your brand grow in a hyper connected age in terms of behavioral insight and expert understanding of performance marketing to more accurately target audiences and deliver the right messages at the right time on the right device.

  • 15:45 - 16:20
    With over 2,300 trained advertising personnel at Matt's leading Programmatic Training business we will find out what is in store for programmatic and how it dramatically changes our media buying strategies

  • 16:20 - 17:15
    How does digital transformation affect your consumer engagement? One of the many effects of digital transformation is a multitude of touch points with your consumers; not only when they purchase something from you, but also when they engage with your website, search for info, interact on social channels. Does it come down to optimizing the customer journey, or is there more to it? How do we strategise all of this?

  • 17:15 - 18:00
    Lands End a beloved Brand is going through a complete transformation. Colin will take us through some strategies that will be re-building the Brand, globally.

  • Digital Marketing Transformation - Day 2

    October 26, 2018

  • 09:25 - 10:00

  • 12:00 - 12:30

  • 12:30 - 13:20

Our Speakers


Novotel Barcelona City Hotel,
Avenida Diagonal 201 (Entrada por Ciutat de Granada), HB004414, 08018
Barcelona, SPAIN

Located in the heart of the city of Barcelona, close to the beach, Sagrada Familia and shopping centers, opposite the Torre Glòries, the hotel features well-equipped rooms, an outdoor pool, fitness center, solarium, meeting rooms – everything you need to feel at home.

Book your conference pass TODAY!

The DIGITAL MARKETING TRANSFORMATION CONFERENCE has limited seats, don’t be left behind on the latest insights, knowledge transfer, interactive sessions and business opportunities.